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My Kind Of Beauty Campaign

My Kind Of Beauty Campaign



 Kuala Lumpur, 28th November 2019 – Every year, World Kindness Day is celebrated on 13th November, and it has been going on since 1998. But why celebrate it only on one day when you can celebrate it throughout November… and every day of the year?

In this digital age where everything is moving at a rapid pace and the demands of everyday life are getting more and more challenging, it’s not uncommon to see a surge in the number of young people having anxiety attacks and mental health problems, and going through depression and even committing suicide. Hatred, discrimination and crimes have seemingly become the norm we’re forced to accept as part of society, but this is exactly where Lip & Co. is stepping into the picture: to create and spread awareness about the power of kindness, empathy and gratitude.

For this reason, Lip & Co. has brought together a diverse group of inspiring individuals who will be spearheading the campaign, including the honorable Datin Paduka Marina Mahathir (social activist & writer). The campaign will kick off with a series of videos featuring these personalities sharing their thoughts on the topic, and the names include:


  • Datin Paduka Marina Mahathir, Malaysian Activist
  • Kelvin Tan, Founder of Lip & Co.
  • Anuja & Thanuja Ananthan, Celebrity Twins
  • Choo Mei Sze, Youth Ambassador of National Cancer Society of Malaysia
    • Hishiko Woo, YouTuber & Tattoo Artist
  • Jeffrey Yeo & Aaron Chin, Film Director & Photographer/Founders of Awesome Studios
  • Joanne Kam, Stand-up Comedian
  • Mandy Chen, Actress & TV Host
  • Nandini Balakrishnan, Writer & Video Producer
  • Nisha Ayub, Co-founder of SEED Malaysia
  • Rain Tam, Award-winning Hairstylist
  • Steven Sunny, International Celebrity Makeup Artist


Central to this collaboration is Lip & Co.’s commitment to creating a better, kinder and more inclusive society where people are not ashamed to be vulnerable and to encourage random acts of kindness without discrimination.


A limited-edition Lip & Co. Universal Lip Lustre 4-in-1 Luxe Lip Treatment will be launched in conjunction with this campaign. Packaged in a stunning pink casing, this luxurious lip treatment is infused with lip-loving botanicals such as Moringa Extract and the rare Red Sea Algae to heal, moisturise and brighten lips. Users can forget about dull, dry and chapped lips thanks to a formula that is enhanced with a mood-pigment technology, allowing users to get naturally rosy lips in a unique shade that is truly theirs.


Only 900 pieces of the LIMITED EDITION #mykindofbeauty LIP LUSTRE are available at RM149 each including personalisation – so you can get your name or your loved one’s engraved on the casing, which makes it the perfect gift for the upcoming holiday season! In the spirit of giving, proceeds from the sale will be channelled to Befrienders KL and Seed Malaysia. Pre-order starts on 26th November via Lip & Co.’s website: and all orders will be shipped within 7 working days. Campaign Ends 16th Jan 2020.


Remember to tag: @lipandcobeauty

#lipandco #lipandcobeauty #myKINDofBeautyMY


Official Photography Studio:
Awesome Studios

Official Makeup Artist:
Steven Sunny

Official Hair Sponsor: 
Rain Tam

Official Venue & Refreshment Sponsor :
Tavern 13 Restaurant & Bar & Tavern in the Sky

Official Dessert & Product Visual Mechandising Sponsor :
Pretty By Plate

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