When we started Lip & Co., we set out to bring an authentic Beauty Experience to our community. What we’ve learned along the way is that it’s about so much more than that. Over the years especially in 2019, we realised that we have to remain steadfast in understanding how we could evolve, as nothing is constant.
This means we’ve strengthened our core values. To remain PURPOSEFUL. To look into making connections with customers. To be the brand that resonates with those who have felt overlooked by an entire industry because they “didn’t fit”. But to us, EVERYONE fits. People with jobs, families, hobbies, passions, and extremely full lives who deserve to have a way to express themselves on their own terms. Not the overwhelming, exclusive, high-expectation norms of this industry. But more than being simple, we made something personal. Something with humanity that speaks to you, in a personal way.
This means we’ve strengthened our core values. To remain PURPOSEFUL. To look into making connections with customers. To be the brand that resonates with those who have felt overlooked by an entire industry because they “didn’t fit”. But to us, EVERYONE fits. People with jobs, families, hobbies, passions, and extremely full lives who deserve to have a way to express themselves on their own terms. Not the overwhelming, exclusive, high-expectation norms of this industry. But more than being simple, we made something personal. Something with humanity that speaks to you, in a personal way.
