This means we’ve strengthened our core values. To remain PURPOSEFUL. To look into making connections with customers. To be the brand that resonates with those who have felt overlooked by an entire industry because they “didn’t fit”. But to us, EVERYONE fits. People with jobs, families, hobbies, passions, and extremely full lives who deserve to have a way to express themselves on their own terms. Not the overwhelming, exclusive, high-expectation norms of this industry. But more than being simple, we made something personal. Something with humanity that speaks to you, in a personal way.