BY KELVIN KEAN

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Purposeful Beauty

We want to offer Essential Beauty Products that are functional & exclusive. We provide multi-functional skin solutions at an affordable price, keeping things minimal yet purposeful.

Through our products, we hope to consciously create products with a soul that would offer hope, kindness & empowerment.
Products with humanity & depth, beauty with a purpose.
What we aspire to continously create are essential Beauty Products. Masstige, Premium , Multi-functional & fuss-free at an affordable price

My Journey

Until we meet again.

Hello ! First and foremost, I would like to offer my sincere gratitude to all of our clients, partners & allies . It is with a heavy heart that I would like to announce that our online store will cease operations on the 31st March 2023.

It took a heavy heart for me to share this announcement however it is a necessary decision for myself to allow some space to regroup .

Nevertheless, for every ending, there will always be a new beginning.

by Kelvin Tan
March 07, 2023
2 min read

Hope In A Scent .

I was inspired to create “Hope” & "Love", our latest hand sanitisers by Lip & Co not just for their functionality but as conscious, purposeful creations – a dedication to celebrating our inner strength & tenacious spirit in forging a better world together.

by Kelvin Tan
July 13, 2022
1 min read

“ The wound is where light enters “- Rumi

Like How Rumi poeticly said, “The wound is the light enters” . Through my own struggles & others... It was my inner strength that kept me going as I shouldered the company alone for 14 months, trying to find deeper purpose. I was literally left broken but sought for ways to continue to try different things but what I didn’t realise was that I have made a wound so deep, I almost didn’t recover from it. Honestly I was lost & I do feel sorry for the people that I had approach for what I believed was my last campaign evolving on kindness & empathy where I was lifeless at that time. I have almost been an optimist and each time life throws me down.... I would dust myself up and continued my walk. This time, It was different.I

by Kelvin Tan
March 20, 2022
3 min read

MY KIND OF BEAUTY

I believe that beauty is more than external or skin deep. I aspire to build a community that is harmonious, collective,compassionate & caring.

The brand was built through the darkest times but it was through that awareness that I have my purpose. I started the #myKINDofBEAUTY movement every year to spread the awareness about the importance of kindness and empathy. Every creation that i am inspired to share carries a story that would connect your skin to your soul.

I welcome you on this journey in making the world a better place through beauty.

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